The brief
Forge Athletics needed a website that feels as intense as training on the gym floor, while making the practical things — what's on today, what it costs, and how to start — quick to find on a phone.
All projects
Fitness & Gym
Forge Athletics
A high-energy strength and conditioning gym website with a live class timetable, bookable sessions, and a membership finder.
forge.firstlight-digital.com
Fitness & Gym · 5 pages
Forge Athletics
Explore the live websiteHome · Classes · Memberships · Coaches · Contact
Visit websiteThe design response
We built a bold, dark identity with condensed headline type and an acid-lime accent. Every page leads to an action: the timetable filters by day and class type and lets visitors reserve a spot, memberships compare side by side with a monthly/annual switch, and each coach has a profile with their specialties.
Delivered outcome
A five-page website plus individual coach profiles. Visitors can browse the weekly timetable, book a class, compare and choose a membership, meet the coaches, and send an enquiry — all working end to end in the browser.
The complete journey
A considered role for every page.
01Home
Page purpose
Make a strong first impression and get visitors to their next step — a free trial, today's classes, or memberships — within seconds.
Design decisions
A full-bleed training photo, huge condensed headline and a lime call to action. Below, today's classes are pulled straight from the timetable so the homepage always feels live.
Role in the journey
Visitors jump straight into the timetable, memberships or trial pass from the first screen.
02Classes
Page purpose
Show the whole week's timetable and let people reserve a place without phoning the front desk.
Design decisions
Day tabs and class-type filters sit above a clean list of sessions showing time, coach, intensity and spaces left. Booking a class updates the remaining spaces instantly.
Role in the journey
Once a class is booked, visitors can see their bookings and move on to choosing a membership.
03Memberships
Page purpose
Make pricing transparent so people can pick the right plan with confidence.
Design decisions
Three plans side by side with a monthly/annual switch, the most popular plan highlighted, and a short join form that confirms the chosen plan.
Role in the journey
The final decision step — visitors leave with a chosen plan and a start date.
04Coaches
Page purpose
Build trust by introducing the people who actually run the sessions.
Design decisions
Large portrait cards with specialties and qualifications. Each coach has their own profile page listing the classes they teach.
Role in the journey
From a coach profile, visitors can go straight to that coach's classes on the timetable.
05Contact
Page purpose
Answer practical questions — where, when, parking — and capture enquiries.
Design decisions
Opening hours, address and a focused enquiry form with an instant confirmation.
Role in the journey
The catch-all for anyone not ready to book yet.
Next project